A producer who has spent 20 years inside the world of artists — developing formats, assembling teams, managing productions, and generating story after story from within the music, the culture, and the people who make it.
Developer / Director / Producer
LEWY Music Video Series
Developer / Producer / Co-Director
Nexus Body Sculpt — Brand Film
Developer / Producer / Co-Director
The Lost Beach Show
Developer / Producer / Co-Director
Segundo Mandamiento — Primetime Docu-Series
Developer / Producer / Co-Director
Valdivia — Scripted Series Pilot
Developer / Producer / Co-Director
Un Cuento de Navidad — Hecho en Ecuador
Developer / Producer / Co-Director
El Milagro — Primetime Scripted Series
Developer / Producer / Co-Director
Flow Latino — Docu-Series
Developer / Producer / Co-Director
Baila Ecuador — Docu-Reality
Developer / Producer / Co-Director
Super Modelo
Developer / Producer / Co-Director
Playa Tour
Developer / Producer / Co-Director
House of G — Reality Show Pilot
Concept / Producer / DP
Agua Amarga — Gerardo feat. Funky
Producer / Co-Director
Rico Suave Coffee — Brand Campaign
Where it started
It started with skate videos and pranks — two brothers with a camera and something to say. That instinct to capture something real, to make it watchable, to tell a story that lands — that's what has driven every project since.
Inside the music — 2005 onward
Flow Latino — 52 episodes inside the reggaeton explosion, working directly with the labels as the genre took over the world. The first Hispanic hip hop docu-series. Then dance-offs between cities, live and pre-recorded game shows, variety formats, and artist image development — every format, developed from inception.
Human stories — primetime
Segundo Mandamiento — a primetime docu-series hosted by Gerardo Mejía, telling the stories of famous people who turned their lives around through faith. Deeply produced for a primetime network audience. Alongside scripted drama, docu-reality, and image-driven series across LATAM networks.
The Lost Beach Show & beyond
A weekly DJ documentary series — Damian Lazarus, Jamie Jones, John Summit, Tale of Us and many more — in a hippie surf town that became a destination for the world's finest DJs. Then music videos in Los Angeles. Brand films. The same development instinct, every format we touch today.
Ali develops from inception — originating the format, writing the treatment, assembling the right team, managing the budget, and producing the work himself. The same person who conceives the idea signs off on the final cut. That end-to-end ownership is what makes the work coherent, intentional, and on budget.
Development
Production
Business
Showreel
Twenty years of work across formats, genres, and continents — this reel is the result of building projects from scratch, assembling the right teams, and staying inside the world of artists long enough to tell stories no one else could tell. Every frame in here started as an idea Ali developed.
Music Video
Over 100 cast dancers. A shoot built on one of Guayaquil's most iconic hillsides — Las Peñas. A song already embedded in television history as the theme for VH1's Suave Says. Ali assembled every piece of this production, developed the concept, and directed from the first day of pre-production to the final delivery.
Music Video
A cross-country production executed in Kentucky — a location Ali knows well and works with confidence. The concept was built around the artist's vision of performing on a bicycle through the landscape. Ali produced and directed the project, managing everything from pre-production in Los Angeles to the shoot itself, and delivering a modern hip hop video that matched exactly what the artist had in mind.
Music Video
Ali took this production to the hills of Mapasingue in Guayaquil, Ecuador — a real neighborhood chosen because it had the texture and emotional weight the song deserved. He produced and directed the shoot, making every location and visual decision to put the story in the right place.
Music Video
The concept was specific: Mariah Lewy driving a red Mercedes down the Pacific Coast Highway, shot on VHS, the grain and the coastline doing as much work as the performance. Ali developed that idea and built the production around it — producing and directing the shoot in California from the ground up.
Documentary
Ali developed the Lost Beach Show format and produced this episode — building the show structure that gave the world's top DJs a platform to tell their stories. A weekly series produced for Lost Beach Club in Montañita, Ecuador — built from the ground up to live online and inside the club's world.
Documentary · Feature Film
Camargo started as an idea. Ali developed it into a full feature — writing the treatment, building the production from scratch, producing the shoot, and seeing it through to a finished film ready for distribution.
TV Series
Ali created the Comando TNT format and produced the series — originating the concept, assembling the team, and running the full production from development through delivery.
Scripted Pilot
Valdivia was developed by Ali from the treatment up — writing the concept, shaping the format, and producing the pilot. Taking a scripted series from an idea on paper to a fully realized sizzle reel.
Rico Suave Coffee
Rico Suave Coffee is the brand founded by Gerardo Mejía — the Ecuadorian-born icon behind the 90s Billboard hit. Ali produced and directed the World Cup spot, building a concept around the energy of the moment and executing a commercial that grew the brand's reach onto Amazon and into distribution across multiple countries.
Rico Suave Coffee
The Cops spot was one of the first videos shot for the Rico Suave Coffee campaign — the brand founded by Gerardo Mejía, the Ecuadorian-born icon behind the 90s Billboard smash. Ali developed the comedic concept, assembled the cast, produced and directed the production. The spot went viral and set the tone for everything that followed in the campaign.
Rico Suave Coffee
La Novela gave the Rico Suave Coffee campaign a Spanish twist — taking the brand into telenovela territory with a one-minute spot that played on the drama and style of the format. Ali developed the concept and produced the shoot.
Rico Suave Coffee
The Rico Suave Coffee bloopers spot was a behind-the-scenes piece from one of the campaign shoots — featuring Paul Eicher, Gerardo's father-in-law, as one of the standout personalities on camera. Ali produced and directed it, turning the raw energy and personalities on set into content that deepened the brand's story.
Rico Suave Coffee
Another spot in the Rico Suave Coffee campaign — Ali produced and directed this piece, developing the concept and overseeing every element of the production to keep the campaign consistent and growing.
Nexus Body Sculpt
Ali produced and directed the Yoga spot for Nexus Body Sculpt — shaping the visual approach and running the production to capture what the brand needed on screen. A clean, intentional commercial built on a clear brief and strong execution.
Nexus Body Sculpt
Ali developed the concept for the Sculpt Smart spot and produced the full production for Nexus Body Sculpt — overseeing every element to deliver a commercial that communicated the brand's core message with clarity and precision.
Commercial
Ali produced and directed the SINOTRUK commercial — managing a full production at the scale the brand required, from pre-production logistics through shoot day, and delivering a commercial that put the product on screen the right way.
Commercial
Ali produced and directed this brand spot for Joyeria Luis González — building a visual concept that matched the brand's identity and running the full production to deliver it. A commercial that required the same attention to detail the jewelry brand brings to its work.
Commercial
Pablo Granados is one of Argentina's most recognized television personalities — and this was his promotional debut in Ecuador. Ali produced and directed the project, building the production around the moment and delivering a piece that introduced him to a new market.
Commercial
Ecuador: Road to World Cup was an original concept Ali developed from the beginning — produced and directed start to finish, capturing the energy of an entire country heading into the biggest moment in football.
Corporate · Animation
Ali has worked with Ecolution from the start — producing and directing a body of work built to help innovators and startups bring their ideas to screen. This is the kind of long-term client relationship that develops because the production consistently delivers what the brand needs to tell its story.
Corporate
Ali took full creative and logistical ownership of the La Loma Sports Center showcase film — developing the concept, producing the project, and directing it from the first conversation through to the final deliverable.
Have a format, a brand story, or an artist that needs to be put on screen? We develop from inception. We produce it ourselves. We deliver.